Discover our world
The Flowrette story began with love at first sight for craftsmanship from far afield. Today it continues with a new set of standards.
A world that reflects 3 features of our personality.
Commitment: At Flowrette we are keen to honor cultivated flowers in Europe. We only work on dried and preserved flowers which by definition do not fade and represent the slow consumption.
Creativity: Our team is always looking for new varieties to offer you original arrangements that you will only see at Flowrette. The world of Flowrette are creations composed according to the seasons and our inspirations. It is also a mixture of soft and natural colours.
Listening: Flowrette is an united team on a human scale. Working at Flowrette is being passionate and determined to respond to all your desires for decoration. We take pleasure in being guided by your ideas to improve and renew our collections
Behind every bouquet there is a florist. Every bouquet that reaches you was composed from start to finish by our own florists. That closeness is our pride. To round out our collections, we've built lasting bonds with passionate artisans who are experts in their craft. They aren't suppliers, they're partners for life who share our absolute insistence on detail. Together we make a radical choice: craft over industry. We claim the right to sublime imperfection — the kind that proves a human being shaped the object. Buying from us means choosing a fragment of a life rather than a standardised product.
The intelligence of the hand
Choosing Flowrette means committing to decoration that respects time. We refuse the waste of flowers that die within days. Here we work only with living things that last: dried or preserved flowers, sourced first and foremost from our European growers to limit our footprint. Every creation brings together genuine materials — ceramic, wood, linen — chosen because they grow more beautiful with the years. We firmly believe that consuming better means surrounding yourself with objects that tell a lasting story, far from throwaway culture.
Choosing the right materials
As a team, we spend time hunting down unusual varieties so that every bouquet is a genuine visual discovery. Our ambition? To make you feel that blend of the natural and the original that is ours alone, the moment a Flowrette creation arrives. Our arrangements are never fixed: they evolve with the cycles of nature and with whatever we happen to fall for, always carried by that harmony of soft, honest tones. That's our idea of modernity: creativity with taste and with a point to it.
Creativity
We choose our partners for their craftsmanship, but also for their values. We build close relationships with our growers. Our aim is clear: to champion short supply chains whenever nature allows, and to minimise our footprint, so the beauty of our products never comes at the expense of the planet's.
Local commitment
Knowledge
We value the know-how of local artisans and around the world.
Respect for the planet
We are involved in reasoned production.
Passionate artisans
We highlight their talent via exclusive collaborations.
Timeless objects
We are working on objects and products that last over time.
They talk about us
