Our craft blog
Sep 18, 2022
écrit par Christelle Martin

Collab: Discover concrete by nature, the craft brand specializing in concrete objects

In addition to the products that we create directly at the workshop, we love Highlight other craftsmen through different collaborations. It is a way for us to highlight crafts and know-how.

Today, we are going to meet a craftsman passionate about his materials, concrete. Find the portrait of Jonathan, the concrete founder by nature.

Craftsman's word: Jonathan, the concrete specialist

I am from Var, I live in Carqueiranne with Alexia and my 2 children, I am of commercial basic and I have a banks oriented banks/insurance. I have always been manual and I felt in 2018 a lack. Suddenly it was Alexia who one day blown me the idea of ​​working concrete and I launched myself in parallel with my profession.

Can you introduce us concrete by nature?

Concrete by nature it is our 3rd child, it is above all a love story and A family story. We launched the brand in April 2018 from the table in our show and our balcony. We then moved to the garage of the mother -in -law and then end this year in a small workshop located 10 minutes from home. Concrete by nature it is above all Pleasure and passion, we want the happiness and satisfaction of our customers. The goal is simply to Create beautiful unique and design objects with a visual identity specific to the brand.

Why put the concrete in the heart of Your artisanal approach?

Inspiration born of matter, Concrete offers so many possibilities and potential. Errors are often the basis of new projects and new ideas. We work by hand and grant a lot of time to the research and development of our future parts. Minimalism remains the dominant movement with its timeless shapes as well as the color and effects that make our difference.

Why is the craftsmanship At the project center?

As for the manufacture of our rooms, lights, candles and decorative objects, We manufacture all of our mussels from our workshop For better production mastery.

This allows us to adjust our needs in real time and work in a responsible manner.

At a time when the consumable and fashion advocate, we wish defend the values ​​of craftsmanship, because we think that a craft piece tells a story and does not get rid of it. Personalization is at the heart of our project, A tailor -made piece to sentimental value And that's what makes all the difference.


A few words on the concrete collab x flowrette

A human adventure where exchange and dialogue are in the spotlight! The consistency of our approach with the values ​​we defend, a common project with the same purpose that of Promote crafts and richness of French know -how.

To find out more, you can visit the site concrete by nature.

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